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JCC Beit Menachem Kyiv

Rebranding for the Kyiv Jewish community

Про проєкт

About the project

This project is about meanings, symbols, and spirituality. The task was not an easy one. Or rather, it was extremely responsible. After all, it is not every day that you need to reflect on the diversity and beauty of culture in design. However, everything worked out. After 20 variants of logos, and searching for the perfect color tones, we have found the EXACT design that fully corresponds to the values and vision of our client.

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OUR GOALS

We aim to develop a slogan, and brand concept, and carry out a comprehensive rebranding of the logo and stylistic elements of our customer`s brands. Our team also worked on the brand's communication strategy and visual style for social networks.

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MEANINGS

We included the main spiritual symbols of Jewish culture in the logo to emphasize its uniqueness, originality, and depth. Deep blue and yellow were chosen as the basis of the color scheme, and black, white, and a shade of blue were used as additional "enhancements".

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MERCH

The RGB Idea Group team has developed beautiful, stylish, and well-thought-out items for our customer. Sweatshirts, candles, packaging, mezuzah, kosher wine, aroma diffusers, a book - all of these are now in a bright and modern design.

 

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