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Pineapple, parrot, dancing, a variety of new technologies and, of course, chainsaws! All of these are in the new advertising campaigns for VITALS.
Tasks that we have successfully implemented:
# Idea of the advertising campaign
# Brand message
# Keyvizhual
# The idea of the video
# Moodboard
# Script
# Production brief
# Formation of the project company
# Casting
Strategy and concept: RGB IDEA GROUP
Production: Contrabass Video
Creative: Nevgamovni agency
In the large-scale promo campaign "Technology Forest" for the VITALS brand, we had the task of developing and implementing a strategy for a new all-Ukrainian promotion. A creative and non-standard solution was one of the key tasks for the entire project team.
We have invented a talking tree that speaks and explains the conditions of the promotion (yes, this is possible).
Thousands of Ukrainians took part in the campaign, 291 winners received certificates for 1,000 and 5,000 UAH, and we successfully won the main prize for "Technology Forest" — 100,000 UAH and found our lucky winner.
