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Way back in 2016, our client, a friend from Ukraine who moved to Georgia, approached us. Even then he had already become a famous businessman, and his dream was to create a cafe in a unique and new format. He turned to our team for help, and in a few months, the first gastro-café with a unique concept was born in the center of Tbilisi.
The idea of the cafe was a mix between the formal institution and its radio station. "Try it and play it!" - Bold, catchy, and innovative.
"Radio cafe" is the first establishment in Georgia that served gastro khachapuri and author's cocktails, which became the institution's special signature. Radio cafe has become a truly legendary place that started the development and flourishing of gastro culture in the Georgian capital.
We developed the positioning of taste&play, which accurately described the idea and essence of the establishment. The next step was the creation of a corporate print, and the final stage was the development of a brand book.
What an establishment can succeed without a spectacular menu? One of the main tasks in this project was the creation of a menu in two language versions — English and Georgian. The design is based on the main colors of the brand and elements of corporate style. Our team has completely revised the menu format, taking into account the guests` needs. This is how convenient navigation icons appeared: lactose-free, gluten-free, and meat-free.
Thanks to the combination of creativity and strategy, we got an incredible result. Radio cafe has become one of the most visited places in Tbilisi. In 2021, the establishment received an award from Tripadvisor in the "Travelers' choice" category.
