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Balmain and Brunello Cucinelli mono-boutiques has been officially opened in Dnipro, Ukraine. As a part of the event, new brand collections were shown.
Receiving a brief from the client, we analyze what happened and imagine what could happen. It is this line between the past and the future that drives us. As you know, genius lies in courage. We took a risk and made 5-meter waterfalls that decorated the podium in the city downtown. An open podium was created so that the brand could "shine" in everyone's eyes. And it was wow!
In the new collection, Brunello Cucinelli remained committed to his artistic elegance. But now it is diluted with soft pragmatism and slight carelessness.
Balmain sees a woman as fearless, free and (at the same time) dreamy. This theme is reflected in the new collections: leather, folding, rather bold necklines and radical shoulder lines. In such images, the love of the creative director of the brand for the fashionable era of the 80s can be perfectly read.
We implemented live installations for a reason. A mirror podium was used as well. It reflected both brands and became a kind of mirror for them.
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