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Fashion's Night Out is a signature event from fashion trendsetter and chief editor of Vogue USA, Anna Wintour, was first held in Dnipro on October 3. Cult Fashion Group became the main inspiration behind the first fashion shopping night in the city. To select the agency and the creative director of the project, a tender was held among all Ukrainian agencies. In the course of the significant competition, we were chosen — RGB IDEA GROUP.
The event took place in a favorite place for all high fashion shopaholics - the CASCADE PLAZA mall and the Bosphorus shopping center, which is located on Katerinoslavsky Boulevard in the very heart of Dnipro city. Partner boutiques have all united to delight their guests and customers with the Shopping Night atmosphere and pleasant discounts on collections not only from past seasons but also on new deliveries of favorite brands! Champagne and tasty treats, DJ sets and exclusive entertainment in each of the boutiques added fresh colors to the event.
The guests were especially pleased with the event in one of the Cult Fashion Group boutiques — a fashion lecture by the editor-in-chief of Cosmopolitan Ukraine, Oleksandra Burynska, who was talking about the hottest trends of 2020-21. In the format of live communication, the chief editor shared what should be emphasized, and what is better to hide in the closet away, for future fashionable decades. Additionally, Oleksandra gladly answered the guests' questions and shared her vision of today's situation in the world of fashion, which, like other areas, was affected by the pandemic.
And of course, Oleksandra presented ready-made looks from the main must-haves and micro-trends, and the guests were immediately able to apply the knowledge in practice and chose their trendy outfits at Fashion's Night Out.
One of the main missions of Cult Fashion Group is to expand the boundaries of fashion in Ukraine, giving new meanings and spectrums to the concepts of beauty and style. And we are grateful to all guests who attended the event, shared our values, and gave us their smiles and positive feedback. We promise to keep creating large-scale fashion events!
