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“Craft Culture” is the first beer festival in Dnipro, which was organized by our agency. This is a two-day celebration of the city, where both adults and children have fun. From morning to evening - an entertainment area, a children's area with animators, personal communication with brewers, a lecture hall from Ukrainian beer sommeliers, Dj and MC, the headliner of the event is Red Wolf. On the territory of the entire festival there is a large-scale food court with hot dishes, cold snacks, delicacies and cocktails. Also this year there was a separate area with hookahs.
#1 Holy Bun — coffee, desserts, ice cream
#2 Le Silpo — oyster bar
#3 Minimelts — nano ice cream from Kyiv
#4 Alef — Israeli cuisine
#5 First Wave — Mexican food
#6 Hansik — Asian cuisine
#7 Smoker & Grill — cooked meat dishes in smoker and grilled
#8 Bubble Waffle — and many other delicious places of Dnipro, Kyiv and Kharkiv
There were more than 20 participants among the brewers. Large and still very local craft producers gathered in one place to contribute to the development of beer culture in Ukraine.
There were guys from Brovary, Kyiv, Kharkiv, Lviv, Odesa, Zaporizhzhia, Vasylkiv, Dnipro, Berdiansk, Nikopol and Minsk. You could get to know each participant personally, taste their product and buy something to take away.
In general, the atmosphere of Craft Culture is a bright event for the city. There are always a lot of guests, a lot of impressions, acquaintances, chance meetings with old friends, as well as new contracts concluded on a commercial basis between the manufacturer and the distributor.
In frame of his project, we created branding, positioning, naming, slogan, developed a corporate identity and conducted an advertising campaign.
The Craft Culture naming is based on the idea of developing a culture of high-quality craft beer consumption. The logo contains the symbolism of the beer culture as such: a bottle and a bottle opener.
The entire advertising campaign and the concept of the event are aimed at popularizing Ukrainian craft, introducing people to the manufacturer personally, showing the advantages and features. And have a good time.
The positioning of the September event in 2020 is Dnepr Beer Fest. We focused on the location of the festival and a kind of "intimacy".
The slogan was the appeal to have fun and rest - "Eat, drink, dance!". The festival is being built around these actions: CraftCulture is a meeting place for friends, families and colleagues.
Those who appreciate communication and, of course, real craft beer, gather here. Those who are interested in new varieties and taste sensations, hitherto unknown facts from the history of brewing. In addition, this event is a kind of conference of brewing experts, a platform for cooperation between producers and restaurateurs.
