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Our portfolio includes cases not only of large commercial brands, but also of significant figures in the public sector, who understand and realize the importance of creating a brand that reflects values and mission, understandable and interesting for the consumer. One such case is our client Briscola, a leader in integrated catering with 12 years of experience. The company provides services of outsourcing quality catering and provides educational institutions, while setting new European standards in its niche.
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Big changes for big brands! For Briscola, we have implemented a full-fledged rebranding: from a new name to a refresh of social media and the website. Also, we have worked on the positioning and slogans, created a visual brand identity, detailed all points of contact using the new corporate identity and created a presentation for clients and partners of the company.
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In developing the naming, we had several objectives. First, the name had to be international and universally understandable. The company has a global goal to feed children not only in Ukraine, but also abroad. Secondly, the company name should be easy to pronounce, so that a child of any age could pronounce it.
We have analyzed the market and concluded that in the catering industry, branding is most often not the focus in a company.
Why Briscola?
Briscola is a trump card. It's also the most popular card game. To be always with a trump in your hand. To be the first, to be the leader. Creating a product for everyone. Handmade.
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Made by hand is the verbal and semantic message of the brand. Hands are not a metaphor, it is about the hands of the chefs and the team that creates a culture of proper, balanced nutrition for children. Handmade — it's about the Briscola brand, about the attitude to their business. Balanced nutrition for children is now in good hands of the Briscola team.
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The visual concept is based on a minimalist pattern and graphics that reflect the new “handmade” positioning. We also developed a brand book, in which we visualized the future packaging, staff uniforms, style-forming content and corporate vehicles in the new corporate style.
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In this project we did everything for the company to become a trendsetter in its niche. New branding is already making thousands of children and parents in Ukraine fall in love with it. Briscola has become closer, clearer and more modern.
