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“2 Marky” is a chain of fast delivery of food to offices and home, one of the very first services in Dnipro. Two Marky (“Two brands”) represent two cuisines – Japanese and Italian. They prepare up to 25 types of pizza, classic and original sushi and rolls, salads, Asian hot dishes and even homemade cheesecakes, because how the delivery can do without cheesecakes? Projects about food in general are our great love, and this project in particular is not just love, but also pride!
For this client, we made a rebranding, positioning, developed a corporate identity and packaging.
As we already said, the delivery “2 Marky” has been operating on the Dnipro market for a long time. It suggests quality and demand. But it can also be understood from the identity. So, the main goal was to refresh this identity. To make it modern, attractive to young people, bright and memorable. Actually, the idea of naming “2 Marky” is in a harmonious symbiosis of two different cuisines. It is heard, it is kept in memory, it is recognizable. Everything ingenious is simple, remember?
The brand’s slogan is eat & repeat. In the presentation video, we expressed the main idea of such positioning - eat, repeat, eat again. Come back, do not forget about us, we are always at hand, we are fast and of high quality.
In the logo, we depicted two main products of the company — rolls and pizza. The animated number 2 complements the brand naming and creates a quite successful “movement” for the brand. The pattern is wavy lines.
This is how we conveyed the symbol of going beyond the boundaries and absence of limits. Because a wave means freedom, independence, movement.
This is exactly what the younger generation wants to be, they are close to it.
Bright — because let's face it, food is the joy of life. Dynamic — because they will quickly deliver anything to anywhere in the city. Compact — we depicted two different directions of the company in one geometrically correct logo. And on the wave of the lifestyle rhythm. This is how we made a new brand for the business “2 Marky”.
We developed new packaging: pizza boxes, flat salad containers, sturdy glasses for hot dishes, paper packaging for chopsticks. In everything - a single concept, consistent corporate identity, minimalism in details.
“2 Marky” is now exactly a brand that you want not only eat but also repeat.
