We analyzed the audience within a radius - it is more than 100,000 students: hostels, several universities, sports sections. Young people need a modern, digitalized, interactive things. It should be a place where they can come without specific goals. For relaxing, getting acquainted, taking pictures.
Therefore, in RGB we came up with the idea of making this shopping and entertainment center the place of the future. Space atmosphere, cinema, food, shopping and entertainment. The key message of the brand was built around the words “New entertainment opportunities”.
And this is true: we wanted not just to make a large screen on the facade of the shopping and entertainment center, but we built the largest media facade in the city at that time — as much as 240 square meters!