In this project, we have worked on comprehensive brand development from the verbal concept to architectural branding. We have started with naming, positioning, and meanings. After that, we moved on to the corporate identity and the development of the brand book. We thought about brand communication in different points of contact (social networks, menus, flyers, etc.). That's how the unique menu items “modest, fair that powerful shawarma” were born.
The work ended with the creation of a signboard, which adorns the exterior of the institution and the production of branded merch for the team and guests.