In developing the naming, we had several objectives. First, the name had to be international and universally understandable. The company has a global goal to feed children not only in Ukraine, but also abroad. Secondly, the company name should be easy to pronounce, so that a child of any age could pronounce it.
We have analyzed the market and concluded that in the catering industry, branding is most often not the focus in a company.
Briscola is a trump card. It's also the most popular card game. To be always with a trump in your hand. To be the first, to be the leader. Creating a product for everyone. Handmade.